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GoAg3: Generations Celebration Luncheon


Generations Celebration Luncheon

Join Us at GoAg3 – Register Today!

Registration for GoAg3 is now open! This event brings together generations of women in agriculture to celebrate, connect, and share their stories. The registration fee will increase to $80 after August 5th. Register early to secure the lower rate. For more details on the day’s events, please visit the Generations Educational Conference tab.

Beck’s Grower Opportunity

A special opportunity is available for Beck’s growers. Commercial corn and soybean growers are eligible for complimentary registration, with costs fully covered by Beck’s for qualified participants. If you are a grower who meets these criteria, you are encouraged to take advantage of this opportunity when registering.

Breakout Sessions:

Farm Succession Planning

FBFM Farm Business Consultants
Gain expert insight into succession planning strategies designed to protect your farm’s future. This session will walk through practical steps for starting or refining a plan that helps ensure a smooth transition, preserves your legacy, and supports long-term family and operational goals.


Agriculture in the Classroom

Illinois Agriculture in the Classroom / McLean County Ag Literacy Coordinator Carrie Vogel
Learn how Illinois Agriculture in the Classroom is working to strengthen agricultural literacy across K–12 education. This session highlights available classroom resources, hands-on learning opportunities, and ways educators and advocates can support accurate, engaging agriculture education.


Diversification in Action: Real Stories From the Farm

Compeer Financial
Hear from female producers as they share real-world experiences on diversifying farm operations. This panel will explore how they are setting goals, adapting to change, and building resilient businesses focused on long-term success and generational impact.


The Evolving Role of Women in Agriculture

Annie’s Project (Ruth Hambleton & Karen Westbrook)
This session reflects on the evolving role of women in agriculture, from historical perspectives to today’s leadership. Featuring insights from Annie’s Project founder Ruth Hambleton and alumna Karen Westbrook, it highlights growth, empowerment, and opportunity across all areas of agriculture.


Transforming Ugandan Farmers

TUF – Transforming Ugandan Farmers
Discover how a firsthand experience with subsistence farming in Uganda inspired efforts to transform agricultural practices and support farming families. This session highlights global impact, community development, and the vital role women play in advancing agriculture.


Illinois Farmland Values & Trends

Illinois Society of Professional Farm Managers and Rural Appraisers
Explore current trends influencing Illinois farmland values, including recent sales activity, lease trends, and market outlooks for 2025–2026. Experts will also provide insight into land management practices and the evolving agricultural real estate landscape.

Keynote:

Meet our keynote speaker, Colleen Callahan—“She’s Got Moxie.”

Colleen built a groundbreaking career in farm broadcasting as the first woman Agribusiness Director at WMBD Radio and Television in Peoria, where she served for 30 years. She went on to make history again as the first female president of the National Association of Farm Broadcasting and the first woman inducted into its Hall of Fame. A true trailblazer in agricultural communications, Colleen’s story is one of leadership, perseverance, and breaking barriers—bringing the perfect message of strength and inspiration to GoAg3.